Advantages ; Disadvantages Advantages — Is low cost, attracts attention because it is innovative, is less cluttered with competitors trying the same thing; Disadvantages — May not reach as many people, if the tactics are too outrageous, they may offend some people.
By doing this a company can focus their efforts on the other elements of the marketing mix. The Growth Stage is where sales of the product rise and consumers purchase and repurchase products. Dual Distribution is the movement of products through more than one channel to deliver the product. Advantages ; Disadvantages Reaches a large group of potential consumers for a relatively low price per exposure, allows strict control over the final message, can be adapted to either mass audiences or specific audience segments; Disadvantages — Does not permit totally accurate measurement of results, usually cannot close sales.
Increasing the Number of Users is when the market size is increased by attracting new customers, sometimes internationally.
Changing Package Sizes, Labels, or Product Quality is when companies will make physical changes to the look of their product to attract new buyers. To ensure consistent quality among products manufactured and sold. Exclusive Distribution is when a company gives exclusive rights to a wholesaler or retailer to sell its products.
Finding New Uses is when marketers will conduct surveys to allow consumers to suggest new ideas for products. This develops a high volume of sales to offset typically low margins; Competitive pricing strategies going-rate or parity pricing maintains pricing levels at or near those of the competition.
Channels using Marketing Intermediaries is when several different channels are used to deliver the product. Reverse Channels are designed to provide a way to return the product to the producer.
Shopping products are purchased after comparison of price, quality, style and color. This is usually when companies try to differentiate or redesign their products. This happens when seasonal products are marketed throughout the year.
Specialty products are purchased when buyers prefer a certain brand of product, usually with high prices. Competitors are in the market at this point. Selective Distribution is where a company chooses a limited number of retailers in a market to hand the sales of its product.
Many times they are more efficient, less expensive, and less time-consuming than direct channels.Ancient Persian Society Sample Answers Essay; Ancient Persian Society Sample Answers Essay. Words Sep 23rd, 23 Pages. Society Kings Reigns Cyrus: BC MKC1 Sample quiz 1 answers Words | 5 Pages + Popular Essays ‘His Career Was a Failure but of the Most Glittering Kind.’ Is This a Fair Assessment of Hannibal?
Convenience products are purchased frequently with little thought going into the process. Shopping products are purchased after comparison of price, quality, style and color. MKC1 Sample quiz 1 answers; MKC1 Sample quiz 1 answers.
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